NYTimes Lede: "In the first major fracture between television show owners and the wildly popular Hulu.com, Viacom will remove 'The Daily Show With John Stewart," and "The Colbert Report" and other Comedy Central Programs from the video site this week."
Like many relationships, sometimes it just comes down to cash-money. Hulu is on the losing end of this break-up, since Viacom has decided to take "The Daily Show" and "The Colbert Report" with it. According to the Times, they're breaking amicably, but we all know that's some bullshit. And not just the few of us who loved seeing what they were like together. I mean, "The Daily Show" was, like, the number three most watched show on Hulu behind "Family Guy" and "Lost"...! I'm just sad to see it happen, man. Remember how f'in pumped everyone was when they got together in June two years ago? It was like this huge-big-deal. Tech Crunch called it a "milestone" for Hulu. Like it was growing up, finally.
You can't totally blame Viacom, though. It was all going one way for a while and Hulu was making a better part of the cash. With assets like "The Daily Show" and "Colbert" a person can make it alone, if you know what I mean. Viacom just said, "You're dead weight Hulu, I need more," and all Hulu could do was beg Viacom to consider the fans. Why split ad money with a middle man when you can have all the dough in your own roll? Both the "Daily Show" and "Colbert" will continue to play full length episodes on their respective websites. The way the online video market place is unfolding, it seems like more content providers will go in Viacom's direction. So while this doesn't hurt Hulu too badly in the short term, its long term relationship horizons are looking pretty dark. At least until it finds a business model that can more equally hold up its end of the bargain.
Ain't no love in business, man. Just the bottom line.